1972. Lorenzo and Bruno Pucci create the L.P. Confezioni brand. The history of the brand takes shape from the idea of femininity that expresses a strong identity, passing through fashions with elegance. Clean-cut styles, sartorial precision, meticulous lines, refined embroideries enriched with Swarovski straws and top quality fabrics are the essence of the skirts, trousers and jeans designed by L.P., a brand that interprets fashion in a contemporary way, with an eye to women and their sensuality. The authenticity of tradition and the spirit of innovation are double talent that always enables L.P. to be up-to-date, through an all-italian creativeness, which in recent years has become a point of reference for a more widespread concept of quality.